London Wine Fair 2027 – United Kingdom

Overview

London Wine Fair 2027 is the UK’s most influential drinks exhibition and the definitive meeting place for the wine and drinks trade, returning to Olympia London for three days that will define your drinks offering. Join over 10,000 industry professionals for direct route to breakthrough drinks, market intelligence and long-lasting industry connections.

Launched over 45 years ago, the fair is major meeting point for wine and drinks trade, connecting international producers, importers and distributors with buyers from across UK market. It is unmissable event for anyone in wine industry with over 500 exhibitors worldwide in peak years, seminars and masterclasses, tasting areas, meet-the-winemaker sessions, awards and competitions and networking opportunities.

In 2027 the event returns as London Wine Fair & Signature Serve, uniting wine and spirits under one roof and solidifying position as UK’s most influential drinks exhibition. Following outstanding debut in 2025, Signature Serve returns with even greater impact, showcasing most exciting developments in premium spirits and mixers, while BREW//LDN craft beer and cider space adds new dimension after debut in 2026.

The fair delivers direct access to drinks poised to define next market cycle, with 450+ premium exhibitors across specialised zones, expert-led masterclasses, strategic tastings and insider sessions designed to uncover next generation of drinks innovations.

What Makes This Food Event Special

What makes London Wine Fair special is its unique position as trade-only event that is both deeply commercial and highly educational, bridging gap between discovery and business. It is not consumer tasting festival but professional marketplace where serious UK buyers including 67 Pall Mall, Blacklock, Gordon Ramsay, Fortnum and Mason, Fenwick, Hakkasan, Hawksmoor, Hedonism, Laithwaites, Majestic, Selfridges, Soho House, Waitrose and Vagabond source next listings.

Host Nation Initiative: For 2026 the fair introduced biggest showing of Great British Wines with Host Nation theme adding character, including British Wine Discovery Tasting Kits featuring samples from six standout producers and dedicated podcast series in partnership with Eat Sleep Wine Repeat offering insights with leading British winemakers.

Specialised Discovery Zones: From Esoterica with exclusive wines showcased by UK’s finest specialist importers to Wines Unearthed featuring wines never imported into UK before, Drinks Britannia and UK Producers Pavilion with revolutionary home-grown drinks, Mindful Drinking Experience for no and low portfolio every venue needs, and Japan Pavilion fusion of culture and craftsmanship.

Innovation Under One Roof: Uniting wine, spirits via Signature Serve and beer and cider via BREW//LDN, creating most comprehensive drinks offering. Spirits world demands its own spotlight with dedicated theatre space delivering exclusive insights into emerging trends and techniques shaping future.

Business Tools: Intuitive show planner platform for seamless meeting scheduling, tailored search functionality, precision-targeted networking, Bottlebooks industry’s most advanced digital wine data platform, Hosted Buyer Programme, VIP concierge service for top UK buyers and concierge service for 50 top UK buyers transforming how buyers source, connect and make strategic purchasing decisions.

Food, Cuisine & Specialties

London Wine Fair focuses on drinks specialties spanning entire spectrum of alcoholic and low and no categories, curated for on-trade, off-trade, hospitality and retail buyers.

Wine Specialties: Global showcase covering Old World big hitters and acclaimed new-world wines, emerging territories, premium exhibitors across specialised zones. Esoterica offers exclusive wines showcased by incredible selection of UK’s finest specialist importers on first-come first-seated basis. Wines Unearthed features breakthrough importers making UK debut. Rías Baixas Albariño wines and other regional showcases demonstrate premium nature.

British Drinks: UK Producers Pavilion and Drinks Britannia showcase very best of home-grown drinks, revolutionary home-grown drinks, Great British Wines, English sparkling, still wines and craft distilling. British Wine Discovery Tasting Kits provide structured exploration.

Mindful Drinking Experience: No and low portfolio every venue needs, following popularity of low and no drinking, must-attend area for every bar, restaurant or hospitality operator, including low-alcohol wines, alcohol-free spirits, functional drinks and adult soft drinks.

Spirits and Mixology – Signature Serve: Premium spirits and mixers, innovative drinks crafted from exhibitors, Japanese alcoholic craft drinks including sake, shochu, whisky, craft gin, liqueurs and wine. Daily cocktail tastings featuring innovative drinks crafted from exhibitors, professional bartender at exclusive bar.

Beer and Cider – BREW//LDN: Ambitious independent breweries and UK’s most influential wholesale and hospitality buyers, including ABK Beer, Arbor Ales, Attic Brew Co, Big Hug Brewing, Chance Cider, Cold Town Beer, Freedom Brewery, GoodH Brewing Co, Lonkero, Lost in Town Brewery, Napton Cidery, Red Fin Cider, Seven Bro7hers Brewery, Showerings Cider, Tap Social and Twice Brewed Brewhouse.

Japanese Pavilion Specialties: Twenty exhibitors showcasing exquisite array of unique Japanese alcoholic craft drinks from Japanese sake to shochu, whisky, craft gin, liqueurs and wine, discovering depth and diversity of Japan’s rich brewing and distilling traditions, plus National Tax Agency of Japan presentation.

Chefs, Restaurants & Food Vendors

While London Wine Fair is primarily drinks trade exhibition, it features extensive food vendor and culinary partnership context through its buyer audience and pairing experiences.

Restaurant and Hospitality Buyers: Exhibitor audience includes buyers from world-renowned restaurants and groups such as Gordon Ramsay Restaurants, Hakkasan, Hawksmoor, Blacklock, Hide, Soho House, The Lanesborough and D&D London, sourcing wines for Michelin-starred and premium casual dining.

Retail and Specialist Buyers: Including Fortnum and Mason, Selfridges, Waitrose, Sainsbury’s, Majestic, Laithwaites, Planet of the Grapes, Good Wine Shop, Connollys, Hedonism Wines and Vagabond Wine Bars, representing specialist independent and high-end retail.

Food and Drink Pairing Demonstrators: Masterclasses and walk-up tastings include guided expert tastings delivering wide range of sessions from old-world to new-world wines, emerging territories, often paired with cheese, charcuterie and small plates to illustrate food compatibility. Japan Pavilion features professional bartender crafting Japanese cocktails with food pairing suggestions.

Drinks Vendors as Food Service Partners: Over 400 premium exhibitors including Sicx Kyoto Distillery, Akashi-Tai Sake Brewery, Zen-Noh International, Hishinuma and other Japanese producers, plus UK craft breweries and cideries, offering direct route for restaurants to build drinks list.

Culinary Collaboration: Industry Briefings feature curated panels discussing issues facing drinks industry over coming 12 months, including hospitality trends, food and wine pairing evolution and on-trade recovery strategies.

Food Experience

Food experience at London Wine Fair is designed as professional tasting journey rather than consumer dining, focused on discovery, education and business decision-making.

The Tasting Space: Walk-up tasting experience, premium masterclass theatre, discover exclusive wines showcased by incredible selection of finest specialist importers. Guided expert tastings are accessible on first-come first-seated basis with prebooking available for VIPs, Masters of Wine and Master Sommeliers via Essential Planner.

Walk-Up Tastings: Packed programme of experts delivering wide range of sessions on everything from old-world big hitters to acclaimed new-world wines, emerging territories and much more, available without pre-booking.

Masterclasses and Panel Discussions: Expert-led masterclasses, strategic tastings and insider sessions designed to uncover next generation of drinks innovations. Theatres include Industry Briefings, Tasting Space, Esoterica Tasting Space and Signature Serve theatre.

Judgement of London Competition: Awards and competitions including Judgement of London and Extreme Tasting Challenge in partnership with The Wine Gang, requiring entrants to answer palate-challenging questions devised on selected wines from 10 exhibitors across all sections of show.

Bottlebooks Integration: Industry’s most advanced digital wine data platform allows visitors to record tasting notes, capture product information and follow up post-show for seamless sourcing.

Networking and Conversation: As noted by visitors, more exhibitors, more visitors and more products with education programme high quality and whiff of business in air, but favourite part is conversation and camaraderie, feeling like event is home for trade.

Date & Schedule

• Event Dates: May 17–19, 2027
• Event Days: Monday 17 May, Tuesday 18 May, Wednesday 19 May 2027
• Event Timings: Monday 10:00 AM – 6:00 PM, Tuesday 10:00 AM – 6:00 PM, Wednesday 10:00 AM – 5:00 PM
• Edition: 45th+ Edition – 2027 Edition of UK’s Most Influential Drinks Exhibition
• Frequency: Annual
• Venue: Olympia London, Olympia Exhibition Centre
• Organised By: Brintex / Vindustrious – London Wine Fair Team
• Contact Email: sales@londonwinefair.com
• Official Website: https://londonwinefair.com/
• Co-Located Events: Signature Serve – Distilling Innovation – dedicated premium spirits and mixers event, BREW//LDN – dedicated craft beer and cider space, UK Producers Pavilion

All exhibition, tasting areas, masterclasses and networking activities take place within these three core days at Olympia Grand Hall.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Location & Venue

London Wine Fair 2027 takes place at Olympia London, Olympia Exhibition Centre, Hammersmith Road, Kensington, London W14 8UX, United Kingdom. Olympia London is iconic London exhibition venue and home of UK’s most influential drinks exhibition.

The venue offers historic Grand Hall with vaulted glass roof, providing atmospheric backdrop for wine tasting, with 10,000+ industry professionals able to navigate easily. Facilities include fully accessible halls, award-winning catering, dedicated theatre spaces including Esoterica Tasting Space, Premium Masterclass Theatre, Industry Briefings theatre, Signature Serve theatre and BREW//LDN area.

Olympia Exhibition Centre is located in West Kensington, 5 miles west of central London, with extensive transport links, on-site restaurants, business services and nearby hospitality. Venue is operated by Olympia London and hosts major events including London Wine Fair for 45 years.

The exhibition site features floorplan with specialised zones including Esoterica, Mindful Drinking Experience, UK Producers Pavilion, Wines Unearthed, Japan Pavilion, Signature Serve and BREW//LDN, plus Bottlebooks digital integration and show planner platform zones.

Getting to the Event

London Wine Fair 2027 takes place at Olympia London, Hammersmith Road, Kensington, London W14 8UX.

By Tube and Overground: Fastest route is via London Underground District Line to Kensington Olympia station, which connects directly to Olympia via covered walkway in just a few minutes and short walk from main entrance. Alternatively, Hammersmith station on Piccadilly and District lines is 10-minute walk. Overground services also serve Kensington Olympia from Clapham Junction and West Brompton.

By Rail: National Rail services to Kensington Olympia from Clapham Junction and West Brompton, plus nearby Shepherd’s Bush for Elizabeth Line connections. From central London, journey times are around 20 minutes from West End and 15 minutes from Victoria.

By Bus: London bus routes 9, 10, 27, 28, 49, 391 and C1 serve Olympia and surrounding Hammersmith Road area with frequent services from central London and Kensington.

By Car: Olympia is located close to A4 and A40, with direct access via Hammersmith Road and W14 8UX postcode. Follow signs for Olympia London. Onsite parking is limited in central London, pre-booking recommended via Olympia parking portal or nearby Westfield London.

By Air: Heathrow Airport is 30 minutes away by Piccadilly Line or Heathrow Express plus Tube, Gatwick via Thameslink to West Brompton then Overground, London City Airport via DLR and Tube.

Where to Stay Nearby

Accommodation near Olympia London is extensive due to proximity to Kensington, Hammersmith and central London.

Onsite and Immediate Vicinity: Includes hotels within walking distance such as Hilton London Olympia, Novotel London West, ibis London Earls Court, K West Hotel and Spa and Holiday Inn London Kensington High Street. These offer premium comfort, onsite restaurants and direct access via Tube or short walk to Olympia, with rates typically from $180 USD to $350 USD per night during show period.

Kensington and Earl’s Court: Includes The Bentley London, Copthorne Tara Hotel London Kensington and Premier Inn London Kensington Earl’s Court with business facilities and free Wi-Fi, mid-range options.

Hammersmith and Shepherd’s Bush: Includes Novotel London West, Lamington Aparthotel and Dorsett Shepherd’s Bush offering more budget-friendly options accessible via District Line, ideal for exhibitors.

Early booking is essential as Olympia hosts multiple events concurrently and hotels sell out quickly during major trade events. Official accommodation information available via show website https://londonwinefair.com/ with fair-point.com partner offering discounted hotels near Olympia London.

Things to Do Before or After the Event

Before or after London Wine Fair, explore West London’s vibrant food and drink scene.

Wine Bars and Tastings: Visit nearby Vagabond Wine Bars, Planet of the Grapes, Hedonism Wines in Mayfair and Gordon Ramsay’s wine-focused restaurants for pre-fair research or post-fair debrief.

Olympia Neighbourhood: Explore Design District, Westfield London shopping centre, Kensington High Street and Holland Park for leisure between tasting sessions.

Industry Networking: Attend official London Wine Fair after-parties, Wines Unearthed buyer meetups and Signature Serve cocktail sessions, plus nearby hospitality venues in Soho House and Hawksmoor for informal networking.

Cultural Visits: Natural History Museum, Victoria and Albert Museum and Royal Albert Hall are short Tube ride away, providing cultural break from three days of intensive tasting.

Brewery and Distillery Tours: Since BREW//LDN and Signature Serve feature craft producers, visit local London breweries such as Fourpure, Beavertown or distilleries like Sipsmith for extended learning.

Restaurants & Local Food to Try

While at Olympia, explore local food offerings that complement wine trade focus.

Inside Olympia: On-site cafes, bars and catering outlets provide quick bites, coffee and light lunches suitable for busy trade visitors between tastings. Exclusive bar at Japan Pavilion offers Japanese cocktails crafted by professional bartender.

Kensington and Hammersmith Local Food: Area around Olympia offers diverse restaurants including Michelin-starred options, gastropubs and international cuisines. Try British modern dining at nearby D&D London restaurants, Indian at dishoom Kensington, or classic British at Blacklock for steak paired with wines discovered at fair.

Wine-Focused Restaurants: Nearby Hide Mayfair, 67 Pall Mall members club, Noble Rot and The Sampler offer extensive wine lists ideal for comparing wines tasted at fair. These venues are also buyers at London Wine Fair, showcasing their selections.

Street Food and Markets: Shepherd’s Bush Market and Portobello Road Market offer street food, artisanal cheeses and charcuterie perfect for informal wine pairing practice.

For International Visitors: London’s diverse food scene allows pairing of Japanese sake and shochu discovered at Japan Pavilion with authentic Japanese restaurants in nearby Kensington and Soho.

Dietary & Food Allergy Information

Dietary and food allergy information for London Wine Fair is managed with care given nature of alcohol tasting event.

Wine and Dietary Considerations: Wines are generally vegan-friendly but some may contain fining agents including milk, egg and fish derivatives. Exhibitors can provide allergen information on request. Many UK producers in UK Producers Pavilion highlight vegan and vegetarian suitability.

Mindful Drinking and Low and No: Mindful Drinking Experience area features extensive no and low portfolio with clear labelling of alcohol content, sugar content and allergen information for functional drinks and adult soft drinks.

Food Pairings: Where food is offered as part of pairing masterclasses or cocktail tastings, allergen information is provided including nuts, gluten, dairy and vegan options. Attendees with specific allergies should inform theatre hosts before sessions.

Japan Pavilion: Japanese alcoholic craft drinks may contain rice, barley and other grains. Sake and shochu are generally gluten-free but some liqueurs may contain allergens. Staff at pavilion can advise.

General Allergy Advice: All ticket applications are verified before ticket can be issued, but attendees with severe allergies should carry medication and inform staff. Venue catering outlets provide allergen menus.

Non-Alcoholic Options: For those requiring low or no alcohol for dietary or health reasons, Mindful Drinking Experience offers dedicated tasting.

Ticket Information

Ticket information for London Wine Fair 2027 is based on 2026 pricing as 2027 pricing to be confirmed but expected similar.

One Day Ticket: $41.47 USD based on £32.50, allowing entry to any one day of fair, includes access to exhibition, walk-up theatres on first-come first-seated basis, masterclasses, panel discussions, Signature Serve, BREW//LDN and specialised zones. Drinks industry verification required.

Three Day Ticket: $63.16 USD based on £49.50, allowing access across all three days, includes access to London Wine Fair across all three days, access to walk-up theatres, masterclasses, panel discussions and much more, plus Bottlebooks platform and show planner. Most popular option for buyers sourcing for next market cycle.

Group Ticket for Group of 6: $315.79 USD based on £247.50, offering 6 tickets for price of 5 saving $52.63 USD based on £49.50 saving, ideal for buying teams from Majestic, Waitrose, Sainsbury’s, restaurant groups and independent retailers.

Free Tickets: Tickets are free of charge for VIPs, verified Wine Media, Master of Wine and Master Sommeliers, plus bursaries available including free 3-day entry ticket to value of $63.16 USD, up to $127.60 USD covered in travel expenses based on £100 and two further free entry badges for colleagues.

Verification: All ticket applications are verified before ticket can be issued. Drinks industry verification required. No ticket, no entry, don’t delay registration, especially for BREW//LDN and Signature Serve access.

Official Event Information

Official information for London Wine Fair 2027 is managed through official website and sales contact.

Official Website: https://londonwinefair.com/
Sales Contact: sales@londonwinefair.com
Venue: Olympia London, Olympia Exhibition Centre, Hammersmith Road, Kensington, London W14 8UX, UK, Phone +44 (0)20 7385 1200
Event Name: London Wine Fair & Signature Serve – Connecting the Drinks Trade – Distilling Innovation
Co-Located: Signature Serve returns in 2027 with even greater impact showcasing most exciting developments in premium spirits and mixers, plus BREW//LDN dedicated craft beer and cider space, plus UK Producers Pavilion
Organiser: Brintex / Vindustrious, Olympia London
Social: YouTube highlights, LinkedIn BREW//LDN updates, podcast series with Eat Sleep Wine Repeat

The event is trade-only and delivers direct access to drinks poised to define next market cycle, discovering 450+ premium exhibitors across specialised zones. We are committed to constantly improving value for both visitors and exhibitors via intuitive show planner, tailored search, precision-targeted networking and Bottlebooks.