Best Practice London 2027 – United Kingdom

What to expect

Best Practice London is the leading United Kingdom event for the general practice community. The perfect place to gain knowledge, network, discover solutions and shape the future of primary care. Since its launch in 2023, Best Practice London has rapidly established itself as the leading commercial and educational event for the general practice and primary healthcare sectors across London and the south of England.

Whether you are a healthcare leader, frontline clinician or primary healthcare supplier, it is your opportunity to meet with colleagues and peers, connect with suppliers old and new and get the latest CPD updates on the most prevalent clinical areas, delivered by an expansive faculty of expert speakers.

At a time of structural pressure across workforce, governance, digital delivery and finance, Best Practice London brings together clinically accredited education and operational clarity to support confident, defensible decision-making. Over two days, Best Practice London and Women’s Health Professional Care deliver a comprehensive education programme across 7 dedicated theatres, with opportunities to earn up to 12 hours of accredited CPD.

The event is free to attend for eligible United Kingdom healthcare professionals working in primary care and related healthcare settings. Your free delegate pass provides access to both the conference programme and exhibition, allowing you to benefit from accredited CPD, expert-led sessions, networking opportunities and the latest healthcare innovations.

Event dates

Event Dates: 02-03 March 2027

Event Duration: Two days of conference and exhibition

Venue: National Hall, Olympia London, Olympia Way, London W14 8UX, United Kingdom

Co-located Event: Women’s Health Professional Care – 02-03 March 2027, Olympia London

Opening Hours: 09:00 to 17:00 each day

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

The event takes place at Olympia London, one of London’s most iconic exhibition venues. The specific hall is National Hall, Olympia, Olympia Way, London W14 8UX.

Olympia London offers historic grandeur combined with modern facilities, high ceilings, excellent transport links and world-class event infrastructure. The venue is fully accessible, with step-free access, accessible toilets, mobility assistance and a wide range of catering options including food and drink outlets throughout the halls.

The venue hosts over 1.6 million visitors annually and is located in West London, close to Kensington and Hammersmith. It provides excellent facilities for conferences, exhibitions and networking, with robust AV, catering and business lounges.

The exhibition floor hosts more than 150 leading suppliers to the primary healthcare sector, showcasing hundreds of innovative products and solutions aimed at elevating patient care and increasing practice efficiency. Conference theatres are positioned within and around the exhibition for seamless movement between product demonstrations and educational sessions.

Full event programme

The full event programme delivers free, accredited CPD education, unrivalled networking opportunities, comprehensive product showcase and inspiration around every corner.

Expert speakers cover a wide range of clinical and non-clinical topics, including primary care updates, digital innovation, workforce development, practice management, policy changes and more. Sessions are designed to provide practical insight, evidence-based guidance and actionable tools to help you deliver efficient, high-quality care across your practice.

The programme features 12 different theatres of educational sessions to choose from, that is over 200 individual talks, including leading voices in general practice. Over two days, there are 140 plus sessions delivering up to 12 accredited CPD points.

The co-located Women’s Health Professional Care exhibition and conference delivers specialist depth in women’s health, with sessions covering latest advancements in women’s health, clinical areas and CPD updates delivered by an expansive faculty of expert speakers. The women’s health event alone has attracted 1,144 plus attendees, 47 plus exhibitors and 37 plus sessions in previous editions.

Your delegate registration includes access to accredited CPD conference sessions, clinical and non-clinical educational content, keynote presentations, workshops and seminars, exhibition featuring leading healthcare suppliers, networking opportunities and co-located educational content.

Key speakers & keynote speakers

The speaker faculty brings together an expansive faculty of expert speakers from across primary care and women’s health.

The educational content is delivered by leading voices including Dr Kiren Collison, Dr Raj Thakkar, Dr Minal Bakhai, Dr Stephanie Cook, Tara Humphrey, Dr Steve Holmes and many more. Speakers cover diabetes, respiratory, cardiovascular, women’s health and many more clinical areas, with over 100 different clinical updates.

Other confirmed speakers in recent editions include Anne Cruikshank, GP Advisor Lyme Resource Centre, appointed as RCGP Clinical Champion for Lyme disease, tasked with leading Lyme disease Spotlight Project, co-author of online RCGP Lyme Disease Toolkit, and Dr Chris Ellis, Co-President of Primary Care Rheumatology and Musculoskeletal Medicine Society, full-time GP in Northamptonshire, GP Trainer and Core Skills Trainer for Arthritis UK.

The programme includes clinical directors, PCN leaders, practice pharmacists, clinical pharmacists, women’s health specialists, Additional Roles Reimbursement Scheme professionals and professionals working within Primary Care Networks, Integrated Care Systems and NHS organisations.

Conference sessions & tracks

The conference is organised into multiple dedicated theatres and tracks, each addressing a core area of primary care and women’s health.

Primary Care Clinical Updates Theatre
Covers diabetes, respiratory, cardiovascular, dermatology, rheumatology and musculoskeletal medicine, Lyme disease and many more, with over 100 clinical updates.

Digital Health, AI and Healthcare Technology Track
Focuses on digital innovation, AI, healthcare technology, IT, communications and operational solutions, supporting modern primary care delivery.

Practice Management and Business Support Track
Covers workforce and recruitment, practice management, business support services, professional services and indemnity, finance and operations management.

Medicines Management and Clinical Services Track
Focuses on medicines management solutions, clinical services and diagnostics, medical equipment and devices.

Workforce Development and Policy Track
Addresses structural pressure across workforce, governance, digital delivery and finance, with operational clarity to support confident decision-making.

Women’s Health Professional Care Theatres
Co-located exhibition and conference delivering specialist depth in women’s health, with CPD updates on most prevalent clinical areas.

Respiratory Health and Birmingham Tracks Reference
Best Practice Birmingham and Respiratory Health events provide broader national context, with London edition primarily serving London and south of England.

All sessions provide accredited CPD, with certificates issued automatically to eligible delegates scanned into relevant theatres.

Session times & schedule

The event operates with exhibition and conference running in parallel throughout each day, allowing visitors to move freely between theatres and exhibition floor.

Each day begins with exhibition doors opening at 09:00, followed by keynote sessions. Morning sessions include primary care clinical updates, digital health and workforce development. Midday includes lunch bags provided at some sponsored conference sessions, marked on programme, with venue hosting many food and drink outlets.

Afternoon sessions continue with practice management, policy changes and women’s health sessions, with dedicated time for networking. The event closes at 17:00 each day.

CPD certificates are issued automatically to eligible delegates who attend accredited sessions and are correctly scanned into relevant theatres, typically emailed within six weeks following the event.

Ticket types & registration

The organisers maintain a free-to-attend model for eligible healthcare professionals.

Free Delegate Pass – Primary Care Professional
For eligible UK healthcare professionals working in primary care and related healthcare settings. Includes accredited CPD conference sessions, clinical and non-clinical educational content, keynote presentations, workshops and seminars, exhibition featuring leading healthcare suppliers, networking opportunities and co-located Women’s Health content. Price is USD 0. Eligible attendees include GP partners, salaried GPs, locum GPs, practice nurses, advanced nurse practitioners, practice managers, finance and operations managers, clinical directors, PCN leaders, practice pharmacists, clinical pharmacists, women’s health specialists, ARRS professionals and professionals working within PCNs, ICSs and NHS organisations.

Free Delegate Pass – Women’s Health
Same benefits as above with focus on women’s health sessions. Price USD 0.

Commercial Delegate Pass
For commercial organisations and non-healthcare professionals who do not meet free criteria. May be required to purchase commercial ticket. Price from approximately USD 400 plus VAT based on previous editions for commercial passes, with some editions pricing at USD 600 plus VAT for two days.

Exhibitor Pass
For exhibiting company personnel. Included as part of exhibitor package. Exhibition rates vary by stand size and package.

Student and Trainee Pass
For students and trainees in healthcare, free with valid identification if working in eligible primary care setting.

Registration deadlines

Early online registration is strongly recommended to secure free delegate pass and to receive regular updates on speakers and programme. Registration is now open via official website.

Standard online registration remains open until evening before event opens. After that, visitors can register on site at Olympia London atrium. On-site registration is available for eligible professionals.

Exhibitor stand bookings for premium locations close about two months before the show, with final bookings accepted subject to availability. Speaker applications close approximately one month before the event.

Exhibitor list & major companies

The expo provides a platform with more than 150 leading suppliers to primary healthcare sector, showcasing hundreds of innovative products and solutions.

Exhibitors cover categories such as digital health, AI and healthcare technology, medical equipment and devices, medicines management solutions, clinical services and diagnostics, workforce and recruitment providers, professional services and indemnity providers, practice management and business support services, IT, communications and operational solutions and women’s health products and services.

Major exhibitors in previous editions have included leading digital health platforms, medical device companies, medicines management providers, clinical diagnostics firms, workforce agencies, professional indemnity providers and practice management software companies. A full list of confirmed sponsors for Best Practice London and Women’s Health Professional Care is available on website.

A full exhibitor list is published on the official website and is updated regularly in the lead up to the event.

Exhibition halls & floor plan

The event occupies National Hall at Olympia London, with a layout designed to encourage discovery and cross-sector collaboration.

The exhibition area features rows of stands with clear aisle numbering, allowing visitors to easily locate suppliers for specific products. The 7 dedicated theatres are positioned around exhibition floor, ensuring attendees can move instantly between live demonstrations and conference content.

Central networking lounges, business meeting zones, catering areas and sponsor showcases are positioned between exhibition rows. The venue offers historic architecture with modern exhibition infrastructure.

The floor plan is published approximately two weeks before the event and can be downloaded from the official website. The exhibition provides opportunity to discover practical innovations that can help improve patient outcomes, increase efficiency and support modern primary care delivery.

Networking & business meetings

Networking is a core part of Best Practice London, with the event designed as where primary healthcare sector meets.

The event offers unrivalled networking opportunities, from informal meetings on the show floor to structured networking in lounges and workshop sessions. Visitors can meet with colleagues and peers, connect with suppliers old and new and get latest CPD updates.

Testimonials highlight first time at Best Practice London as great event with informative speakers and wide range of exhibitors, with many returning next year. Speakers were described as excellent, knowledgeable and passionate about work, inspiring attendees to do better in own practice. Attendees noted valuable and informative couple of days, coming back with lots of ideas to implement.

The co-location with Women’s Health Professional Care expands networking beyond general practice into women’s health.

Structured networking includes dedicated meeting areas, business matchmaking and peer discussion. The event is hard to find time to attend when day job is busy, but valuable and informative.

Industry sectors & highlights

Best Practice London serves multiple sectors where primary care innovation delivers clinical and operational impact.

Key sectors include general practice, primary care, women’s health, digital health, medical equipment, medicines management, clinical services, diagnostics, workforce and recruitment, professional services and practice management.

Event highlights include 2,500 plus attendees, 150 plus exhibitors, 140 plus sessions, up to 12 accredited CPD points, 7 dedicated theatres, over 200 individual talks, comprehensive product showcase and co-location with Women’s Health Professional Care.

The event is recognised as leading commercial and educational event for general practice and primary healthcare sectors across London and south of England.

Event rules & visitor information

All attendees must wear their official event badge at all times inside the exhibition halls. Badges are non-transferable and must be shown on request by security or organisers.

The event is intended for United Kingdom healthcare professionals and individuals working within primary care and related healthcare settings, including GP practices, Primary Care Networks, Integrated Care Systems, NHS organisations and relevant private healthcare settings. Commercial organisations may be required to purchase commercial delegate pass. Attendance is restricted to individuals aged 18 or over.

Photography and video for personal use is permitted, but commercial filming requires prior permission. Visitors are expected to adhere to professional code of conduct.

Please note that as this is primarily a free to attend event, free food and beverages are not provided; however some sponsored conference sessions provide either breakfast or lunch bag, marked on programme. Venue has many food and drink outlets.

CPD certificates are issued automatically to eligible delegates scanned into relevant theatres, typically within six weeks.

How to get there

Olympia London is located in West London, with excellent public transport connections.

If you are travelling by train or underground, Olympia is served by Kensington Olympia station on Overground and District line, plus nearby stations including Shepherd’s Bush, West Kensington and Hammersmith. National rail services connect to London via Clapham Junction and central London terminals.

If you are travelling by car, follow signs for Olympia London. The venue postcode is W14 8UX. On-site parking is limited and public transport is recommended due to central London location. If you are travelling by air, Heathrow is the closest major airport, with Gatwick, Stansted, Luton and London City Airport providing additional international connections via public transport and taxi.

If you are travelling by bus, local bus routes serve Olympia and West Kensington area.

Public transport & parking

Public transport to Olympia London is frequent and well integrated. London Overground and Underground District line serve Kensington Olympia station directly adjacent to venue. Central, Piccadilly and Hammersmith and City lines serve nearby Shepherd’s Bush and Hammersmith stations, with bus connections to Olympia.

For those driving, Olympia London has limited on-site parking, with additional parking at nearby Westfield and local car parks. Parking charges apply and typically range from USD 35 to USD 60 per day depending on duration and pre-booking, plus congestion charge and ULEZ charges for non-compliant vehicles. Electric vehicle charging points are available nearby, and designated accessible parking bays are located close to hall entrances.

Cycling facilities are available, with bike racks near the venue and Santander Cycles hire docking stations in the area.

Accommodation areas

London offers a wide range of accommodation to suit all budgets, with many options near Olympia London and across central London.

On-site and nearby hotels include Hilton London Olympia, Novotel London West and nearby hotels in Kensington, Hammersmith and Shepherd’s Bush, all within walking distance or short bus ride of venue. These are ideal for exhibitors and those with early morning sessions.

Central London hotels provide easy access via Overground and District line, with popular areas including Kensington, Chelsea, Westminster and The City. West London areas such as Hammersmith, Fulham and Notting Hill offer boutique options.

For those preferring to stay closer to other healthcare events, hotels in Canary Wharf and London Bridge provide convenient access. Early booking is advised as London in early March is busy with events.

Previous year’s highlights

The previous edition established Best Practice London as leading commercial and educational event for general practice and primary healthcare sectors across London and south of England.

Highlights included comprehensive education programme across 7 dedicated theatres, with over 200 individual talks, 140 plus sessions and up to 12 hours of accredited CPD. Expert speakers covered wide range of clinical and non-clinical topics, including primary care updates, digital innovation, workforce development, practice management and policy changes.

Exhibition floor hosted more than 150 leading suppliers, showcasing hundreds of innovative products and solutions. Attendee feedback praised informative speakers and wide range of exhibitors, with many noting clinically relevant content that could be put into practice as GP.

Co-location with Women’s Health Professional Care delivered specialist depth in women’s health, with 1,144 plus attendees and strong focus on latest advancements.

Official registration & tickets

All registrations are handled through the official website.

Official Website: https://www.bestpracticeshow.co.uk/london

Email: marketing@bestpracticeshow.co.uk

Venue: National Hall, Olympia London, Olympia Way, London W14 8UX, United Kingdom

Online registration is recommended to secure free delegate pass for eligible professionals and to receive pre-show updates on speakers and programme. Commercial delegate passes can be purchased if not eligible for free pass. To exhibit or sponsor, contact organisers via website enquiry form.