B2B Marketing Live 2026 – London, United Kingdom

What to expect

B2B Marketing Live is the United Kingdom’s leading event for marketers in the United Kingdom, where the UK’s B2B marketing community comes together over two days. Join over 3500 plus marketing leaders as we learn from the industry’s biggest players and sharpest minds.

The event covers a range of topical subjects, including AI, Brand, Content and Data. This year’s speaker programme includes the brands TikTok, Reddit, Snapchat, TfL, AXA Healthcare, Samsung Electronics, ONER Active, Substack and more. Big Ideas. Bold Campaigns. Better Marketing.

Organised by Roar B2B Limited, the event is Europe’s biggest marketing event of its kind and provides a platform for high-level speakers, networking opportunities and leading exhibitors within the industry. The show also grants access to Sales Innovation Expo with a single ticket, creating a combined destination for marketing and sales professionals.

Visitors can expect mainstage sessions, breakout theatre sessions, workshop sessions and an exhibitor village, plus training sessions and group booking opportunities. The event attracts marketing leaders from across B2B, with practical insight into brand building, content strategy, data-driven marketing and AI-powered ABM.

Event dates

Event Dates: November 18-19, 2026

Event Duration: Two days of conference and exhibition

Opening Hours: Wednesday 09:30 to 16:30, Thursday 09:30 to 16:00

Venue: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom

Training: Half or full day training session pre-show on November 17, 2026 in Central London

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

The event takes place at ExCeL London, one of Europe’s largest exhibition and conference centres, located in the Royal Docks in East London. ExCeL offers over 100,000 square metres of flexible event space, excellent transport links and world-class facilities for large-scale exhibitions.

The venue address is ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom. The venue is fully accessible and provides modern AV, catering, business lounges and dedicated networking areas. The exhibition is housed in the main halls with distinct zones for mainstage, breakout theatres and exhibitor village, while training sessions take place in Central London the day before the main show.

ExCeL London is served by the Elizabeth line, DLR and Jubilee line, with Custom House station directly connected to the venue via covered walkway. The location underscores London’s role as a global hub for marketing and media.

The Manchester edition takes place at The Lowry Hotel, Manchester, offering a regional hub for northern marketers.

Full event programme

The full event programme is built around mainstage sessions, breakout theatre sessions, workshop sessions and an exhibitor village, with a strong focus on practical learning and industry trends that actually matter.

The programme covers AI, Brand, Content and Data, plus ABM, demand generation, marketing automation, sales enablement and growth marketing. The event provides high-level speakers, networking opportunities and leading exhibitors within the industry.

Training is offered as a half or full day training session pre-show in Central London, covering AI-Powered ABM and other advanced topics. The training programme is designed for B2B marketers who are already using tools like ChatGPT or Copilot but want to move past surface-level outputs and use AI to do smarter, more personalised account-based marketing.

The exhibitor village showcases leading technology providers, agencies, data platforms, content creation tools and sales enablement solutions. Live workshops provide hands-on learning, while breakout theatres allow deep dives into specific channels.

Your free ticket ballot and paid visitor pass both grant access to B2B Marketing Expo and Sales Innovation Expo, creating a combined destination for marketing and sales.

Key speakers & keynote speakers

The speaker faculty brings together the industry’s biggest players and sharpest minds from leading consumer and B2B brands.

This year’s speaker programme includes brands such as TikTok, Reddit, Snapchat, TfL, AXA Healthcare, Samsung Electronics, ONER Active and Substack. Speakers cover latest trends that actually matter, from AI and brand to content and data.

Previous editions have featured marketing leaders from TikTok, Reddit, Snapchat, TfL, AXA Healthcare, Samsung Electronics and many more, with sessions on how to connect, stay ahead and drive growth. Better B2B South and other regional events provide insight, inspiration and practical talks to help B2B marketers connect and drive growth, as part of a growing Better B2B community.

The event is designed for marketing leaders who want to learn from brands that are pushing boundaries in B2B marketing, with practical case studies and bold campaigns.

Conference sessions & tracks

The conference is organised into multiple tracks and theatres, each addressing a core area of B2B marketing transformation.

Mainstage
Headline keynotes from biggest players in industry, covering big ideas, bold campaigns and better marketing. Sessions focus on brand building, growth and leadership.

AI and Data Track
Covers AI-powered ABM, ChatGPT and Copilot for marketing, data-driven marketing, marketing automation and personalisation at scale.

Brand and Content Track
Focuses on brand strategy, content marketing, storytelling, video and social media for B2B.

Sales Innovation and Enablement Track
Co-located with Sales Innovation Expo, this track covers sales and marketing alignment, ABM, demand generation and revenue operations.

Workshop Sessions
Hands-on workshops providing practical skills, from ABM training to content creation, demand generation and marketing technology implementation.

Breakout Theatres
Smaller theatres for deep dives into specific topics such as marketing technology, analytics, customer experience and growth marketing.

All sessions provide practical takeaways and are included in visitor pass.

Session times & schedule

The event operates with exhibition and conference running in parallel throughout each day, allowing visitors to move freely between mainstage, breakout theatres and exhibitor village.

Each day begins with exhibition doors opening at 09:30, followed by mainstage keynotes. Morning sessions include headline keynotes and brand case studies. Midday sessions focus on breakout theatres, workshops and exhibitor demonstrations.

Afternoon sessions continue with panel debates, expert talks and hands-on workshops, with dedicated time for networking. The first day closes at 16:30 and second day at 16:00 to allow for travel.

Pre-show training takes place the day before main show in Central London, with half or full day options. Group bookings of three or more receive 10 percent off total price with code BULK10.

All conference sessions are included in visitor pass and operate on a first-come, first-served basis, with seating available in each theatre.

Ticket types & registration

The organisers offer a tiered ticket model with early bird pricing and a free ticket ballot.

Visitor Pass
Standard pass providing two-day access to B2B Marketing Live London, mainstage sessions, breakout theatre sessions, workshop sessions and exhibitor village. Also grants access to Sales Innovation Expo.

First Release
Price is USD 201.15 plus VAT. This is early bird pricing with limited tickets.

Second Release
Price is USD 268.65 plus VAT. Standard early pricing.

Third Release
Price is USD 336.15 plus VAT. Current regular pricing.

Fourth Release
Price is USD 403.65 plus VAT. Late pricing.

Fifth Release
Price is USD 607.50 plus VAT. On-door pricing.

Visitor Pass Plus Pre-Show Training
Includes half or full day training session pre-show in Central London plus two-day access to B2B Marketing Live, mainstage, breakout theatres, workshops and exhibitor village. From USD 741.15 plus VAT. Very limited tickets.

Free Ticket Ballot
Limited tickets available providing two-day access, mainstage, breakout theatres, workshops and exhibitor village. Free via ballot entry. Ballot may be closed depending on demand, with winners notified in advance.

Group Bookings
Bring your team of three or more and get 10 percent off total price with code BULK10. Simply enter code at checkout.

Registration deadlines

Early registration is strongly recommended to secure first release pricing and to receive regular updates on speakers and programme. Tickets are on sale now via official website.

First release tickets are limited and sell quickly, with second and third release following. Free ticket ballot has limited availability and is allocated via ballot. Pre-show training has very limited tickets and is booked separately.

Standard online registration remains open until evening before event opens. After that, visitors can register on site at ExCeL London atrium, subject to availability and fifth release pricing.

Exhibitor list & major companies

The expo provides a platform for leading technology providers, agencies, data platforms, content creation tools and sales enablement solutions.

Exhibitors cover categories such as marketing automation, ABM platforms, content creation, data enrichment, sales enablement, CRM, analytics, social media tools, video marketing, event technology and agency services.

Previous and expected exhibitors include major platforms such as TikTok, Reddit, Snapchat, plus B2B marketing technology providers and agencies. The event is supported by sponsors such as The DS Group, Cloud9 Business Coaching, Squarestar Digital, Hilo Print and Graphics, Birkett Long and The Write Impression.

The exhibitor village is co-located with Sales Innovation Expo, creating a combined destination for marketing and sales technology. Visitors can compare solutions, see live demonstrations and network with suppliers.

A full exhibitor list is published on the official website and is updated regularly in the lead up to the event.

Exhibition halls & floor plan

The event occupies main halls at ExCeL London, with a layout designed to encourage discovery and cross-sector collaboration.

The exhibition area features rows of stands with clear aisle numbering, allowing visitors to easily locate suppliers for specific technologies. The mainstage is centrally located for headline keynotes, with breakout theatres positioned around exhibitor village.

The floor plan includes mainstage, breakout theatres, workshop areas, exhibitor village and networking lounges. Central networking areas, business meeting zones, catering areas and sponsor showcases are positioned between exhibition rows.

The floor plan is published approximately two weeks before the event and can be downloaded from the official website. With a single ticket, attendees can navigate both B2B Marketing Expo and Sales Innovation Expo using colour-coded signage and a mobile app that provides interactive floor plans and exhibitor search.

Networking & business meetings

Networking is a core part of B2B Marketing Live, with the event designed as where the UK’s B2B marketing community comes together.

The event offers extensive networking opportunities, from informal meetings on the show floor to structured networking in lounges and workshop sessions. Visitors can connect with over 3500 marketing leaders, experience bold campaigns and industry speakers.

The co-location with Sales Innovation Expo expands networking beyond marketing into sales, revenue operations and enablement.

Structured networking includes dedicated meeting areas, business matchmaking via app and group bookings for teams. The event is built around connecting professionals naturally, with speakers covering latest trends that actually matter.

The Better B2B community provides year-round networking, with regional events such as Better B2B South bringing flagship B2B event to Coin Street, London for a day of insight, inspiration and practical conversation designed to bring B2B marketers together to stay ahead, connect and drive meaningful growth.

Industry sectors & highlights

B2B Marketing Live serves multiple sectors where marketing drives business growth.

Key sectors include B2B marketing, sales enablement, marketing technology, ABM, demand generation, content marketing, brand building, data and analytics, AI and automation.

Event highlights include big ideas, bold campaigns and better marketing, mainstage sessions with brands such as TikTok, Reddit and Snapchat, breakout theatres covering AI, Brand, Content and Data, workshop sessions with hands-on learning and exhibitor village showcasing leading technology providers.

The event is recognised as Europe’s biggest marketing event of its kind, with high-level speakers, networking opportunities and leading exhibitors.

Event rules & visitor information

All attendees must wear their official event badge at all times inside the exhibition halls. Badges are non-transferable and must be shown on request by security or organisers.

The event is open to marketing and sales professionals and those with a genuine interest in B2B marketing. Exhibition and conference entrance requires a valid ticket purchased online or via ballot. For safety reasons, no one under the age of 16 is permitted on the show floor during build-up, live days or breakdown.

Photography and video for personal use is permitted, but commercial filming requires prior permission from the organisers. Visitors are expected to adhere to a professional code of conduct, with the organisers committed to providing a respectful environment for all participants.

The dress code is business casual. The venue operates a sustainable events policy, and visitors are encouraged to use digital brochures and return badge holders for reuse. Free Wi-Fi is available throughout the venue.

How to get there

ExCeL London is located in the Royal Docks in East London, with excellent public transport connections.

If you are travelling by train or underground, the Elizabeth line serves Custom House station, which is directly connected to ExCeL via covered walkway. The DLR serves Custom House and Prince Regent stations, while the Jubilee line connects via Canning Town. National rail services connect to London via Stratford and London Bridge.

If you are travelling by car, follow signs for Royal Docks and ExCeL London. The venue postcode is E16 1XL. On-site parking is available, with additional parking at nearby Royal Docks car parks. If you are travelling by air, London City Airport is the closest airport, just a few minutes away, with Heathrow, Gatwick, Stansted and Luton providing additional international connections via public transport.

If you are travelling by bus, local bus routes serve ExCeL and the Royal Docks area, with river bus services also available along the Thames.

Public transport & parking

Public transport to ExCeL London is frequent and well integrated. The Elizabeth line provides fast connections from central London, Heathrow and Essex, with Custom House station directly serving the venue. The DLR provides connections across East London and to Bank, while the Jubilee line connects via Canning Town. London Underground and Overground services connect to the Elizabeth line and DLR for onward travel.

For those driving, ExCeL London has extensive on-site parking with over 3,700 spaces, plus additional parking at Royal Docks. Parking charges apply and typically range from USD 25 to USD 40 per day depending on duration and pre-booking. Electric vehicle charging points are available, and designated accessible parking bays are located close to hall entrances.

Cycling facilities are available, with bike racks near the venue and Santander Cycles hire docking stations in the area.

Accommodation areas

London offers a wide range of accommodation to suit all budgets, with many options near ExCeL London and across central London.

On-site and nearby hotels include the Crowne Plaza London Docklands, Aloft London ExCeL, DoubleTree by Hilton London ExCeL and Novotel London ExCeL, all within walking distance of the venue. These are ideal for exhibitors and those with early morning meetings.

Central London hotels provide easy access via the Elizabeth line, with popular areas including Canary Wharf, Greenwich, The City and Westminster. Canary Wharf is only a few stops away and offers extensive hotel, restaurant and entertainment options.

For those preferring to stay closer to other marketing events, hotels in Kensington, West End and Shoreditch provide convenient access. Early booking is advised as the event attracts thousands of visitors and coincides with other ExCeL events.

Previous year’s highlights

The previous edition was held at ExCeL London and brought together thousands of marketing leaders, with high-level speakers, networking opportunities and leading exhibitors.

Highlights included mainstage sessions with brands such as TikTok, Reddit, Snapchat, TfL, AXA Healthcare, Samsung Electronics, ONER Active and Substack, covering AI, Brand, Content and Data. Breakout theatres and workshop sessions provided practical learning on ABM, demand generation and marketing automation.

The co-location with Sales Innovation Expo provided additional value, allowing visitors to explore sales enablement alongside marketing. Visitor feedback emphasised big ideas, bold campaigns and better marketing, with attendees noting value of learning from industry’s biggest players and sharpest minds.

Official registration & tickets

All registrations are handled through the official website.

Official Website: https://www.b2bmarketingexpo.co.uk/

Phone: +44 20 4572 2579

Venue: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL

Organiser: Roar B2B Limited, 3 Tyers Gate, London SE1 3HX

Online registration is recommended to secure first release pricing and to receive pre-show updates on speakers and programme. Free ticket ballot is available with limited tickets via ballot entry. To exhibit or sponsor, contact organisers via website enquiry form.