Hardware Pioneers Max 2027 – London, United Kingdom

What to expect

Hardware Pioneers Max 2027 is where electronics, embedded systems and Edge AI converge. It is the United Kingdom’s largest and most attended exhibition and conference dedicated to cutting-edge technologies, solutions and tools for innovation-driven engineering teams. The event is built for electronics engineers, embedded systems engineers, firmware developers and technical managers who are building the next generation of connected devices.

Visitors can expect a thriving community of innovators and a platform where emerging startups, technical decision makers and engineers connect with world-leading technology providers. The show is designed to boost the growth of the UK electronics sector by connecting, educating and inspiring pioneering businesses. Over 8,000 attendees, more than 350 exhibitors and over 150 speakers are expected across two days of exhibition, conference and networking.

The event showcases electronic components, semiconductors, embedded processors, AI hardware, power electronics, sensor technology, IoT security, FPGA technology, wireless and RF technology, cellular IoT and electromechanical technology. It is more than just a trade fair; it is a central meeting point for the avant-garde of the technology industry and provides vital impulses for the development and implementation of new technologies.

Event dates

Event Dates: 9 – 10 June, 2027

Event Duration: Two days of exhibition, conference and networking

Opening Hours: Day One from 09:30 to 17:00 and Day Two from 09:30 to 16:30

Venue: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom

Edition: Annual flagship event

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

The event takes place at ExCeL London, one of Europe’s largest exhibition and conference centres, located in the Royal Docks in East London. ExCeL offers over 100,000 square metres of flexible event space, excellent transport links and world-class facilities for large-scale international gatherings.

The venue address is ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL. The venue is fully accessible and provides modern AV, catering, business lounges and dedicated networking areas. The exhibition is housed in the main halls with dedicated zones for electronic components, Edge AI and embedded systems, while conference tracks are positioned within the exhibition for seamless movement between product demonstrations and technical sessions.

ExCeL London is served by the Elizabeth line, DLR and Jubilee line, with Custom House station directly connected to the venue via covered walkway. The location underscores London’s role as a global hub for technology and innovation.

Full event programme

The full event programme is curated to cover the entire electronics design and embedded development lifecycle, from component selection to system integration and deployment.

The exhibition showcases technologies shaping the next generation of electronic products. Visitors can discover the latest technologies on the market from world-leading manufacturers and service providers in electronics and IoT. The range includes semiconductors, microcontrollers, AI accelerators, power management ICs, sensors, connectivity modules, development boards, test and measurement equipment and manufacturing services.

The conference programme features over 150 speakers discussing topics such as Edge AI, Embedded Vision, Power Management, FPGA technology, IoT security, wireless technology, RF technology, cellular IoT and sensor technology. The agenda includes technical deep dives, case studies from industry leaders, panel discussions and live demonstrations.

The programme also includes community features such as the exclusive event app with AI-powered matchmaking networking suggestions, personalised scheduling, search and messaging with exhibitors, speakers and other visitors, and a goodie bag for attendees.

Key speakers & keynote speakers

The speaker faculty brings together technical leaders from leading technology companies and engineering teams who are building cutting-edge products.

Previous and expected speakers include representatives from Jaguar Land Rover, Leonardo Helicopters, NXP, Microchip, Nordic Semiconductor, Synaptics, ST, Renesas, u-blox, Würth Elektronik, Digi International, Texas Instruments, Soracom, Harwin, Mouser Electronics, Digi-Key, Wurth Elektronik and many more.

Speakers from organisations such as Jaguar Land Rover share insights on automotive electronics and embedded systems for next-generation vehicles. Leaders from Leonardo Helicopters discuss avionics and high-reliability systems. Experts from NXP, Microchip, Nordic Semiconductor and Synaptics present on Edge AI, embedded vision and wireless connectivity.

The agenda also includes sessions such as Developing a Managed Ethernet Switch presented by Microchip’s Richard Yarnall, Bridging the Physical and Digital World presented by Anglia’s Will Mitchell and Pierre Morris, Cutting the Cable for IoT presented by Digi International’s Ron Singh, Cyber Resilience Act Simplified presented by Avnet Silica’s Romain Tesniere and Edge Processing: The STM32 Solution presented by STMicroelectronics.

Conference sessions & tracks

The conference is organised into multiple tracks covering electronics, embedded systems and Edge AI.

Electronic Components and Semiconductors
This track covers semiconductors, embedded processors, power electronics, electromechanical technology and passive components. It includes sessions on component selection, supply chain resilience and design for manufacturability.

Edge AI and AI Hardware
This track focuses on AI hardware, Edge AI, embedded vision and machine learning at the edge. It explores how to deploy AI models on resource-constrained devices, optimise inference performance and manage power consumption.

Embedded Systems and IoT Connectivity
This track examines embedded systems design, firmware development, wireless technology, RF technology, cellular IoT and IoT security. Topics include embedded Linux, real-time operating systems, connectivity protocols and secure device provisioning.

Power, Sensing and FPGA Technology
This track covers power management, sensor technology, FPGA technology and test and measurement. It includes sessions on power optimisation, sensor fusion, FPGA acceleration and validation of embedded designs.

The programme is designed for innovation-driven engineering teams seeking practical knowledge that can be applied immediately to product development.

Session times & schedule

The event operates with exhibition and conference running in parallel throughout both days, allowing visitors to move freely between content and business meetings.

Each day begins with exhibition doors opening and welcome networking, followed by keynote sessions and technical tracks. Morning sessions include deep dives into semiconductors, embedded processors and AI hardware. Midday includes extended networking, exhibition exploration and pre-arranged meetings through the app.

Afternoon sessions continue with hands-on demonstrations, panel discussions and case studies. The first day concludes with an exclusive VIP after-party starting at 17:00, offering networking with industry leaders, exhibitors and peers while enjoying complimentary drinks, lively music and an unforgettable atmosphere.

The second day continues with technical sessions and exhibition viewing, concluding in the mid-afternoon to allow for travel. All conference tracks are included in the Core Ticket, with early access to recorded sessions available for VIP ticket holders.

Ticket types & registration

The event offers tiered ticketing to suit different levels of access and networking needs.

Core Ticket
Two-day full access to the exhibition floor and all conference tracks, access to the exclusive event app with search, messaging and meeting requests, personalised schedule, AI-powered matchmaking networking suggestions and goodie bag. Limited offer pricing is approximately USD 24, with full price approximately USD 317 based on previous editions. Promotional codes such as SPEX50 have offered 50 percent off core tickets.

VIP Ticket
Everything in Core Ticket plus access to VIP Lounge with all-day complimentary food and drinks, access to the exclusive after-party on Day One with complimentary drinks and canapes, access to VIP Quiet Office with power sockets, WiFi and quiet space for laptop work, early access to recorded sessions which become public only after six months, access to the exclusive HP365 WhatsApp group, and exclusive VIP attendee identification on the badge. Limited offer pricing is approximately USD 317, with full price approximately USD 635. VIP discount code ASVIP20 has offered 20 percent off in previous years.

VIP Max Ticket
Everything in VIP Ticket plus in-app badge scanner for lead retrieval, allowing holders to scan all visitor badges and network like a pro. This ticket requires verification to ensure the applicant’s profile meets criteria for using lead-retrieval tools. Pricing is approximately USD 635. The event is strictly for over 14s.

Exhibitor and Press Passes
Exhibitor and sponsor access is handled separately via dedicated links, and press passes are available for qualified media through an application process.

Registration deadlines

Early bird and limited offer tickets are available until allocation is exhausted. Early bird registration has historically offered Core Tickets from approximately USD 24 compared to full price of USD 317.

Standard online registration remains open until the event, with tickets available at the door at full price subject to capacity. VIP and VIP Max tickets have limited availability and require verification, so early purchase is recommended.

Exhibitor bookings for premium locations close approximately three months before the show, with final bookings accepted subject to availability.

Exhibitor list & major companies

The exhibition features over 350 exhibitors from the electronics industry, showcasing technologies shaping the next generation of electronic products.

Major exhibitors include Microchip, Infineon, Raspberry Pi, Innodisk, Murata, ST, Renesas, Texas Instruments, Soracom, Harwin, Mouser Electronics, Nordic Semiconductor, Digi-Key, Wurth Elektronik, NXP, Synaptics, T-Global Technology, Innodisk, Murata and many more companies from countries around the world such as China, Australia, Germany, Spain, Sweden and Poland.

Exhibitors promote next-generation electronic products including microcontrollers, development boards, power management solutions, wireless modules, sensors, thermal management materials and simulation services. T-Global Technology, for example, showcases thermal simulation services that help engineers visualise heat flow, optimise designs and accelerate product development, with free sample packs available.

The exhibitor community includes world-leading technology providers, distributors such as Anglia, Avnet Silica and Digi International, and emerging startups. The event is supported by community partners and media partnerships.

Exhibition halls & floor plan

The exhibition is housed in the main halls at ExCeL London, offering expansive, flexible event spaces with clear zoning by technology category.

The floor is divided into three main zones: electronic components, Edge AI and embedded systems. Each zone features exhibitor stands arranged with clear aisles and demonstration areas. Conference tracks are positioned within the exhibition for high visibility and easy access, with dedicated stages for each thematic area.

Networking lounges, VIP Lounge, VIP Quiet Office and catering points are positioned between exhibition zones. A central area hosts the VIP after-party and community gatherings. The floor plan is published approximately two weeks before the event and can be downloaded from the official website. Stand numbers include prefixes for easy navigation, and major sponsors are positioned on main aisles.

Networking & business meetings

Networking is central to Hardware Pioneers Max, with the event designed as a thriving community rather than a traditional trade show.

The exclusive event app provides AI-powered matchmaking that maximises networking effort by connecting attendees with the most relevant exhibitors, speakers and other visitors. Features include search, messaging, meeting requests, personalised scheduling and badge scanning for VIP Max holders.

VIP networking includes access to the VIP Lounge with all-day complimentary food and drinks, the VIP Quiet Office for focused work, and the exclusive after-party with complimentary drinks, canapes and lively music. The HP365 WhatsApp group provides year-round community access for VIP ticket holders, with new members added after the event following verification.

The event attracts startup founders, executives, engineers and developers who meet to listen to insightful talks and share experiences. It is described as the largest and most attended UK show for electronics engineers, embedded systems engineers and technical managers.

Industry sectors & highlights

Hardware Pioneers Max serves all sectors where cutting-edge electronics and embedded systems are critical to product innovation.

Key sectors include automotive including Jaguar Land Rover and Tier 1 suppliers, aerospace and defence including Leonardo Helicopters, industrial IoT, consumer electronics, medical devices, smart cities, energy and utilities, telecommunications and manufacturing.

Event highlights include hands-on access to the latest development boards and components from Raspberry Pi, Microchip and Infineon, live demonstrations of Edge AI and embedded vision, and practical sessions on power management and FPGA technology. The VIP after-party is a signature highlight, providing an exclusive setting to deepen connections and spark new collaborations.

The event is more than a trade fair; it is a central meeting point for the avant-garde of the technology industry, providing vital impulses for the development and implementation of new technologies.

Event rules & visitor information

All attendees must wear their official event badge at all times inside the exhibition and conference areas. Badges are non-transferable and must be shown on request.

The event is strictly for over 14s, as stated in the attendance terms and conditions. Professional conduct is expected, with organisers committed to providing a respectful environment for all participants.

Photography and video for personal use is permitted, but commercial filming requires prior permission. The venue is fully accessible, with step-free access and accessible facilities. Catering is provided on site, with complimentary food and drinks available in the VIP Lounge.

Admission to the HP365 WhatsApp group is at the discretion of the Hardware Pioneers team, and professionals employed by media or event companies are not eligible to join the community.

How to get there

ExCeL London is located in the Royal Docks in East London, with excellent public transport connections.

If you are travelling by train or underground, the Elizabeth line serves Custom House station, which is directly connected to ExCeL via covered walkway. The DLR serves Custom House and Prince Regent stations, while the Jubilee line connects via Canning Town. National rail services connect to London via Stratford and London Bridge.

If you are travelling by car, follow signs for Royal Docks and ExCeL London. The venue postcode is E16 1XL. On-site parking is available, with additional parking at nearby Royal Docks car parks. If you are travelling by air, London City Airport is the closest airport, just a few minutes away, with Heathrow, Gatwick, Stansted and Luton providing additional international connections via public transport.

If you are travelling by bus, local bus routes serve ExCeL and the Royal Docks area, with river bus services also available along the Thames.

Public transport & parking

Public transport to ExCeL London is frequent and well integrated. The Elizabeth line provides fast connections from central London, Heathrow and Essex, with Custom House station directly serving the venue. The DLR provides connections across East London and to Bank, while the Jubilee line connects via Canning Town. London Underground and Overground services connect to the Elizabeth line and DLR for onward travel.

For those driving, ExCeL London has extensive on-site parking with over 3,700 spaces, plus additional parking at Royal Docks. Parking charges apply and typically range from USD 25 to USD 40 per day depending on duration and pre-booking. Electric vehicle charging points are available, and designated accessible parking bays are located close to hall entrances.

Cycling facilities are available, with bike racks near the venue and Santander Cycles hire docking stations in the area. The venue encourages sustainable transport where possible.

Accommodation areas

London offers a wide range of accommodation to suit all budgets, with many options near ExCeL London and across central London.

On-site and nearby hotels include the Crowne Plaza London Docklands, Aloft London ExCeL, DoubleTree by Hilton London ExCeL and Novotel London ExCeL, all within walking distance of the venue. These are ideal for exhibitors and those with early morning meetings.

Central London hotels provide easy access via the Elizabeth line, with popular areas including Canary Wharf, Greenwich, The City and Westminster. Canary Wharf is only a few stops away and offers extensive hotel, restaurant and entertainment options.

For those preferring to stay closer to other tech events, hotels in Shoreditch, Old Street and King’s Cross provide convenient access to London’s tech community. Early booking is advised as the event attracts over 8,000 attendees and coincides with other ExCeL events.

Previous year’s highlights

The previous edition welcomed over 8,000 attendees and more than 350 exhibitors, making it the largest UK show for electronics and embedded systems. Major exhibitors included Microchip, Infineon, Raspberry Pi, Innodisk, Murata, ST and Renesas.

Highlights included technical sessions from Jaguar Land Rover, Leonardo Helicopters, NXP, Microchip, Nordic Semiconductor and Synaptics on Edge AI, embedded vision, power management and FPGA technology. The exhibition showcased next-generation electronic products from world-leading manufacturers, with live demonstrations and free sample packs from companies such as T-Global Technology.

The community aspect was a key highlight, with over 23,000 active subscribers receiving updates and special offers. The VIP after-party provided exclusive networking with complimentary drinks and canapes, while the event app facilitated thousands of meeting requests through AI-powered matchmaking.

Official registration & tickets

All registrations and exhibitor enquiries are handled through the official website.

Official Website: https://www.hardwarepioneers.com/

Tickets: https://www.hardwarepioneers.com/buy-tickets

Venue: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL

Contact: fab@hardwarepioneers.com

Online registration is recommended to secure limited offer pricing and access to the matchmaking platform. VIP and VIP Max tickets require verification and have limited availability. To exhibit, speak or apply for a press pass, use the dedicated links on the website. The event is organised by Hardware Pioneers Ltd, 2701 Landmark West Tower, 22 Marsh Wall, London E14 9AL, UK.